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How to Find an Audience

Tracey Mair, one of Australia’s leading film and television publicists for almost three decades, gives an insight into publicity for the screen world.

Tracey has been a unit publicist on numerous Australian film and television productions, and managed the national PR and marketing campaigns for various high-profile Australian and international feature films such as Lion, The Railway Man and The Sapphires.

Find out everything from what makes a good campaign, what constitutes results, the process behind publicity, along with the different roles of the publicity world.

See the full session on ACMI’s YouTube Channel here.

It goes live on Friday 8th May at 10am.


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