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How to Make a Film Audiences Want to See

80% of filmmakers never make a 2nd film. Make sure you’re not one of them by delivering a hit.

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How to Make a Film Audiences Want to See
How to Make a Film Audiences Want to See

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About the event


Producer and Executive Director of the MPDAA (Motion Picture Distributors Association of Australia) Lori Flekser shines a light on a critically important topic: What Feature Film Audiences Actually Want to See.

Lori is passionate about helping filmmakers understand the realities of the box office. In this masterclass you will learn about three critical things that can make or break your film at the box office:

  1. Classification
  2. Date of release
  3. Genre

Did you know 80 percent of filmmakers never make a second film? Arm yourself for successful, long-term career with advice and tips on:

  1. Understanding the cinema landscape in 2023
  2. Unpacking  the box office/revenue performance of films in cinemas
  3. The box office performance of Australian films in cinemas
  4. Research reveals what kinds of films Australian audiences actually want to see in cinemas
  5. Cinema vs Streaming
  6. And more!

Following an amazing 20+ year career in film and TV, Lori worked as a senior executive at the Australian Film Commission (later Screen Australia) before joining the MPDAA. She brings a breadth of knowledge and experience across the entire screen industry ecosystem: development, funding, production, distribution and exhibition. Don’t miss this opportunity to learn from an industry heavyweight.


  • Early Bird Ticket

    +$1.38 service fee
    Sale ended
  • General Ticket

    +$1.88 service fee
    Sale ended



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